There seems to be a trend within the design, products, fashion and food worlds back to simplicity, elegance and quality ... to the essential. In tough financial times people want to be certain that they're getting value for money and that a purchase will improve their quality of life not add unnecessary complication. Then is a feeling of returning to tradition but because it is often using modern technology it is undeniably moving forward.
It's as if we have peaked with the range and quantity of things we can consume, now we are peeling away the excess and moving closer to what is essential. Of course, this may represent the frontier but it may represent less than 1% of consumption/buyers ... the rest are still gorging themselves with excess.
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